Last-Minute Black Friday Checklist for eCommerce Businesses

Black Friday is almost here — and whether you’re a growing brand or a fully established eCommerce business, the last few days before the rush can feel chaotic. The good news? You don’t need a perfect months-long plan to succeed. A focused last-minute checklist can make all the difference.

Here’s a streamlined checklist to help you finish strong and avoid the most common Black Friday pitfalls.

1. Double-check your inventory and reorder any fast movers. Even if you checked inventory earlier in the month, take one last look and make any last-minute quick restock decisions.

   
   

2. Review your order fulfillment workflow. Verify that you have all the shipping supplies you need, your shipping policies are clear, and your shipping carrier pickup schedule is confirmed.

   
   

3. Confirm all your promotions and discount codes are ready. Do one last grammar check, verify the schedule, and ensure your discount codes work.

   
   

4. Set up your customer support for success. Ensure that your customer support hours are accurate and set up some email templates for common questions to expedite responses.

   
   

5. Plan for what comes next. After a fabulous Black Friday, you’ve got several more weeks of solid holiday sales. Have a plan for ongoing marketing, processing returns and exchanges, and lost packages. Speaking of lost packages, we have you covered with our holiday lost package survival guide.

Black Friday doesn’t have to be overwhelming — even last-minute preparation can dramatically improve your efficiency, customer experience, and overall sales. Use this checklist to make sure your shop, systems, and communication are ready for the rush.